Project Category: Branding Strategy, Product Design

Description

The Chief Happiness Officer Association Limited (CHOA) is a non-profitable organization founded in 2021 with the vision to build a platform for all stakeholders to co-create a happy and healthy environment in every organization, thus advancing corporate culture excellence in Hong Kong and the Region.

CHOA believes that corporations can lead the CHO movement by transforming and re-energizing organizational culture. Not only can employees develop happiness driven performance if they are well supported, but their workplace happiness can also benefit their families and the community. In order to elevate the overall happiness level in Hong Kong, CHOA has organized more than 40 initiatives in collaboration with the business, education and social welfare sector in just two years. These initiatives include the CHO Appreciation Award, CHO Review and the Happy School Recognition Program. To date, CHOA has served over 50,000 individuals.

We are honored to collaborate with CHOA, offering a comprehensive suite of creative services to support their event. Our contributions include brand strategy and product design. Throughout the process, we have maintained close communication with our clients to ensure the final outcomes exceed their expectations.


Graphic T-Shirt Design

CHO’s vision is to create a happy and healthy environment in every organization, thus advancing corporate culture excellence in Hong Kong and the Region.

We use energetic and positive vibe to present on the graphic design for the t-shirt. And with the touch of vibrant orange color to represent their identity.

Product Design

“CHO Appreciation Award” is a event created to honor, award and collaborate with organizations that have shown tremendous effort in demonstrating CHO practices.

We have cooperate on designing a few products for CHO to enhance the visual appeal and branding of the event. Products that we had designed are, the Booklet, Feather Flags, Stage’s Backdrop and the Booth.


2023 Event Photos

CHO’s 2nd Anniversary Celebration cum CHO Appreciation Awards 2023 Ceremony was successfully held at Central Market on 22nd Nov 2023. Following a two-month professional judging process, 32 outstanding local companies were recognized as exemplars of a happy corporate culture.


2023 Appreciation Awards Logo Design

CHO Appreciation Awards is to honor, award and collaborate with organizations and their people development teams for their tremendous effort in driving employee wellbeing and happiness in their corporate culture.

Also to cultivate a thriving corporate environment by establishing a comprehensive database of Chief Happiness Officer culture and use this opportunity to share inspiring corporate happiness stories, promoting awareness and initiatives focused on employee physical and mental health, facilitating sustainable development and digital transformation in the business sector, and creating an active platform for exchanging best practices among awardees and the broader community.