Project Category: Branding Design, Store Design
Description
Winner Group’s tenet of “Japanese quality, health assurance” is also a commitment to customers.
Winner Group mainly sells Japanese daily necessities, skin care products, cosmetics, snacks, fruits, wine, and Japanese local time-limited or local-limited products. Hope to bring customers high-quality, high-demand, high-characteristic products, and welcome every customer in a better state. Let customers feel like they are in Japan even though they are in Macau.
Identity Design
Japanese calligraphy is a traditional Japanese art form that refers to the writing of Chinese characters and calligraphy using a brush. Calligraphy has had a profound impact on Japanese history, culture, philosophy, art, society and science, among others. Calligraphy techniques include plane structure, brush usage, line texture, font, character shape, character spacing, surface, and character structure. Calligraphers can express their inner emotions and sentiments through calligraphy.
Calligraphy is not only a form of beauty expression, but also plays an important role in the coordination of mind and body, the cultivation of self-will and consciousness, and social interaction, among others.
Product Design
Bla Mockupck tactile paper is used instead of ordinary paper for business card materials, and the feel of tactile paper gives people a little more warmth. The design is presented in a simple typesetting, and the bronzing ink brush combined with the simple logo layout presents a neat brand style.
Outlet Design
The Japanese-style design is adopted, with its simple and delicate features to bring out strong traditional Japanese characteristics. It chooses to use different “wooden grilles” to increase the layering of the space, and discards complicated lines to show simplicity.
Most of the building materials are natural logs and bricks with original color and luster. In the decoration, less complex colors are used. In addition, changes in the family pattern design are applied to door handles, signs and other decorations. Through design, color matching, and simple configuration, it shows a peaceful feeling and restrained Japanese characteristics.